Domain Authority vs. Page Authority
Whereas Domain Authority measures the predictive ranking strength of entire domain or subdomains, page authority measures the strength of individual pages. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Once upon a time page ranking was the most important SEO tool an marketer could use. Now, however Google employs over 200 markers t rank your site.
Domain authority is a score between one and 100 that “predicts how well a website will rank on search engine result pages (SERPs),” according to Moz, an industry leader which pioneered the metric. For that reason, it is similar to but different than, page authority, a metric that predicts how well a specific page will rank, based on various factors.
But, as a learning tool? Authority is an unparalleled metric, as it’s absolutely indicative of some key, fundamental truths about SEO. Namely, that SEO is a complex and ongoing process, in need of constant evaluation and effort. What’s more, looking at authority scores reminds us that SEO is about:
- Internal and external link building
- Creating compelling, original, keyword-focused content
- Responsive, effective web design and development
- Popularity and community engagement
Here are some Domain Authority Checker tools references,
- Small SEO Tools- https://smallseotools.com/domain-authority-checker/
- Pre Post SEO – https://www.prepostseo.com/domain-authority-checker
- SEO Review Tools – https://www.seoreviewtools.com/website-authority-checker/
- Robin Gupta – https://www.robingupta.com/bulk-domain-authority-checker.html