Our Top 11 Dependable Ways How to Increase Your Domain Authority
1. Select a strong domain name.
SERPS (Search Engine Results Pages)
2. Remove bad links.
Scraper sites and aggregators often harvest company website addresses and email accounts, in an attempt to look authoritative. Even though many of the companies listed haven’t provided consent for their data to be republished, their own website’s authority will be tarnished by association. If you are a web developer, don’t put a link back to your website in the footer, google actually doesn’t like that, instead use testimonials.
3. Maximise good back links.
- Networking is key – Offer reciprocal links to companies or suppliers related to your industry but not in competition with you. Who has your customers before you?.
- Public Relations (PR) is a great way to get links. Generate press coverage or news stories that will be interesting to the public and more likely to get picked up by media syndicates.
- Pay for listings on authoritative directories and websites.
- Build a community using a strong social media presence.
- Ask others to contribute to your site. These guest bloggers might link to your site back to theirs. It’s important to note multiple links from a single website won’t impress the search engines. Long links are also a turn-off, so keep them short or use abbreviators like bit.ly.
Backlinks are links on other websites, pointing to your website. It’s also referred to as inbound links or incoming links.
Typically, the more backlinks a website has, the better the website will perform on search engine results pages. Also, the higher the quality of your backlinks, the higher your chances of ranking higher.
How? Google and some other search engines perceive each backlink as a type of recommendation. So the higher the number of backlinks (and their quality) pointing to your website, the more trusted the search engines will deem your site to be. And ultimately, the better your rankings.
4. Build internal links.
The value of links between pages within a website is often underestimated. Internal backlinks suggest a site packed with useful information, particularly if a regularly-updated blog offers links to specific product pages.
5. Create a sitemap
It is also vital to give google an easy way of mapping your website.
6. Exploit coding opportunities.
Significant SEO value is attached to image captions, webpage title tags, robots.txt files and various other programming snippets that aren’t necessarily visible to people viewing the site. These code fragments are aimed more at search engines than people, though an effective page description will persuade audiences to click on a link when it appears in their search results.
7. Upload regular content.
Search engines love content. If you update daily, from Facebook links to a prolific blog with interesting unique infographics, you will become an authority in no time. Blogs are especially useful, since they can be written in colloquial terms that require less technical research. Encouraging guest bloggers, who will often see their own sites also helps with the content creation and social media accounts peppered with valuable backlinks to their entry on your own site. These industry influencers can be powerful associates.
8. Build for mobile
It’s well-known that most global web traffic is now displayed on mobile devices. And while Google and Bing keep the precise composition of their search engine algorithms under wraps, we do know mobile-optimised displays score extra brownie points. Use responsive page frameworks with minimal coding and no autoplaying media content, keeping menus and navigation as simple as possible.
9. Optimise loading times.
Expanding on the last point, mobile audiences are often using flaky 4G or sluggish Wi-Fi connections. Their user experience depends on a rapid page display, and search engines attempt to calculate this by scanning each page’s content. Removing superfluous code or plugins can slash loading times, alongside compressing graphics.
10. Harness social media
More than ever, a strong social media presence is invaluable. Create engaging profiles that are regularly updated with original content, network extensively, and try to build relationships with high-profile industry personalities. Commenting on other people’s posts has some merit, though it’s often better to start a debate yourself on LinkedIn or Facebook. A robust social media presence can significantly enhance your wider DA, particularly with extensive inbound links.
11. Maximise SEO benefits of existing text
As well as frequent updates, a website’s evergreen content needs to appeal to search engines. The inclusion of long tail keywords is particularly beneficial – these are exact terms people search for, like “how to increase domain authority”. Because this specific long tail term is used several times in this article, this page will perform optimally in searches for it. Platforms like Google Analytics help to identify terms people in your industry commonly search for.
Effective Domain Authority management will create a virtuous circle of love, where better visibility drives more traffic to boost brand awareness, in turn supporting better visibility. As a result, understanding how to increase domain authority is a vital asset in any webmaster or entrepreneur’s arsenal…
How is Domain Authority scored?
We score Domain Authority on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80.
What is a “good” Domain Authority?
Because Domain Authority is meant to be a predictor of a site’s ranking ability, having a very high DA score shouldn’t be your only goal. Look at the DA scores for the sites you’re directly competing with in the SERPs and aim to have a higher score than your competitors. It’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which sites may have more powerful/important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Domain Authority score.
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