Skip to content
11 Ad Principles for Awesome Results…
- Synchronise reader-gravity with involvement-gravity
- Have a powerful headline
- Avoid reducing benefits down to words like ‘solution’
- Employ reader-friendly typographics.
- Get to the point, quickly
- Deliver enough substance to sell
- Address “you” the reader
- Translate features into benefits. Sell the SIZZLE
- Ensure claims are not vague but specific
- Tell the reader what to do next. Make your request actionable now.
- Have a unique selling proposition (USP)
Related
Ad Principles
